To install a tracking on your website and then follow the conversions when you send an email via a campaign follow this tutorial.

Click the 'Configuration' tab on the left.

Once you are in the 'Configuration' tab, click 'Tracking'.

To install the tracking code is very simple, you have to copy the given code and paste it into the code of your website at any place, preferably before closing the 'body' tag.

Once the code is in place you will be able to track the conversions of leads that come on your website.
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